Wednesday, 27 January 2016

TED Talk: The First Secret of Design is...Noticing

All along, I thought I was someone that likes finding fault in things. I always wondered why some packagings had to be so hard to open...
Example of hard to open packaging
And nobody ever tries to change it! They leave it as it is, or as Tony Fadell calls it, it became habitual.

In his talk he told us how noticing the loopholes that normal people don't can make you a great designer, innovator and entrepreneur. A great example would be Mary Anderson, that invented the windscreen wiper because she didn't want the driver to jeopardise their lives by driving with a snow-filled windscreen, nor did she want the cold wind to blow into the car when the driver opened the door. She saw a problem and she went about to fix it. And that is what makes her memorable when people talk about female inventors.

It is true when he said it is hard to fight habituation. In his talk he told us a few more secrets, such as looking broader and closer and thinking younger. 

Speaking of the stickers on fruits....
People in Europe are very advanced!

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